AGTA NewsFlash 

July 2007


Src Dir

AGTA Source Directory
Members, it's that time again, and we need your cooperation!

The AGTA Source Directory makes it easy for gemstone and jewelry professionals to get the information they need to purchase gemstones, jewelry, products, services and jewelry service providers from ethical and reliable suppliers - YOU!

The AGTA Source Directory is the most beneficial resource produced by the Association, and it's FREE! We distribute over 30,000 books and CDs and provide both at AGTA GemFair™ Tucson, MJSA Expo New York, AGTA GemFair™ Las Vegas, JA New York and AGS Conclave.

The AGTA will be sending out information to update your listing. You will receive printouts outlining company contact information, Member of record and the products and services your company offers. Please review the information, make changes and return a signed copy to the AGTA office by August 31, 2007.

Please note: If you do not respond, this is the information that will be printed in the next directory.

Don't miss out on this exciting opportunity! Each company receives a company listing (company name, Member of record, address, phone, fax, email and website) plus four category listings for FREE. Each additional listing is only $50 each. All listings will appear in both the printed and the electronic versions.

Brand new advertising opportunities are available in both the printed and the electronic versions. These are excellent ways to attract more attention to your company and the products/services you offer. Detailed information and pricing will be included in your packet.

Newsline A Message from the GTC
AGTA GTC Reviewing Gemstones During the JA Show for Free!

During this year's JA show, the AGTA Gemological Testing Center has prepared something special for its clients: a microscope will be set up at the AGTA Booth (#1182) to perform preliminary testing of gemstones for free. Now is your chance to build confidence in your show purchases with identification confirmation from an accredited gemologist. Please note: if you would like an actual GTC Report generated, normal rates will apply (see fee schedule).

Gemologists will be onsite during the following times:
Sunday, July 29: 9:30 a.m. – 6:00 a.m.
Monday, July 30: 11:00 a.m. – 5:00 p.m.
Tuesday, July 31: 12:00 p.m. – 6:00 p.m.

The gemologist can do some preliminary checking of your gemstones and can answer all the questions you may have about the laboratory or certain gemstones.

In response to the current issues concerning irradiated topaz, we will have a very sensitive Geiger counter set up on Sunday. Although this instrument doesn't tell you everything you need to know about your topaz, it will tell you if the radiation is within or above background levels.

So take advantage of this exceptional service and have your gemstone checked!!

Don't Forget!
AGTA Members receive preferred pricing with the AGTA GTC. For current fees and other details about AGTA GTC Services, please contact:

AGTA Gemological Testing Center
18 East 48th Street, Suite 502
New York, NY 10017
Telephone: 212-752-1717
Fax: 212-750-0930

Sapphire Pink

GemFair Tucson

AGTA GemFair™ Tucson
Make Your Reservations Now for AGTA GemFair™ Tucson

A6 Consultants LLC, the official travel agency for the 2008 AGTA GemFair™ Tucson show, has made special arrangements with many of Tucson's hotels and car rental agencies to offer AGTA GemFair™ Tucson participants prices below regular rates. These are some of the best hotel rates in Tucson, Arizona! The AGTA Preferred Hotels were carefully chosen to represent high standards of quality, as well as a range of facilities for budgetary considerations.


Best Western Inn Suites Tucson    
6201 N. Oracle Rd. $129-$149  
Best Western Royal Sun Inn and Suites    
1015 N. Stone Ave. $169-$209  
Comfort Suites at Sabino Canyon    
7007 E. Tanque Verde Rd. $159-$169  
Courtyard by Marriott Tucson Airport    
2505 E. Executive Dr. $186  
Courtyard by Marriott Williams Centre    
201 S. Williams Blvd. $186  
DoubleTree Hotel at Reid Park  

Cultured Pearl

445 S. Alvernon Way $179
NEW Embassy Suites Tucson Paloma Village  
6350 North Campbell Ave. $229
Esplendor Rio Rico Resort  
1069 Camino Caralampi (Rio Rico) $149-$199
Four Points Sheraton  
1900 E. Speedway Blvd. $199
Hotel Arizona    
181 W. Broadway Blvd. $219  
Hyatt Place Tucson Airport (formerly AmeriSuites)    
6885 S. Tucson Blvd. $209  
La Quinta Tucson Airport    
7001 S. Tucson Blvd. $135  
La Quinta Tucson East    
6404 E. Broadway Blvd. $121  
Marriott University Park Tucson SOLD OUT    
880 E. Second St. $194-$214  
Radisson Suites Tucson    
6555 E. Speedway Blvd. $160  
Sheraton Tucson Hotel and Suites    
5151 E. Grant Rd. $219  
Viscount Suites Hotel    
4855 E. Broadway Blvd. $195  
NEW Wyndham Canoa Ranch Resort    
5775 S. Camino del Sol (Green Valley) $179  

The 2008 AGTA GemFair™ Tucson takes place February 6-11, 2008. Hours are 10:00 am - 6:00 pm, February 6-10, and 10:00 am - 4:00 pm on February 11.

Now is the time to book your travel and take advantage of exclusive rates. To make your travel arrangements, please contact A6 Consultants 877-624-7225 | 520-624-7225 (for those outside the US).

AGTA Preferred Hotels are served by free shuttle service to and from the AGTA GemFair™ at the Tucson Convention Center. Service begins at 6:30 am – 11:00 am and resumes at 3:00 pm – 8:00 pm. Schedules will be posted in the lobby of each AGTA Preferred Hotel during the show.


Enjoy the Color of Money from The Authority in Color™
AGTA is proud to announce the AGTA Member-Get-A-Member Program!

AGTA Members receive your choice of $50 cash or $100 value in AGTA products and services when you supply the AGTA with a new member!

Introduce your industry friends to the Association that already serves you with the knowledge to help you build a thriving colored gemstone business while promoting your product. It pays to be a Member of a reputable, growing Association!

Look for the Member-Get-A-Member program in the August issue of Southern Jewelry News. Click here to see the ad.

There is no limit to the number of members one company may supply.

Offer for a limited time only. Restrictions may apply. AGTA reserves the right to review on a case-by-case basis.



FedEx Discounts Continue to Cut Costs for AGTA Members
AGTA members already enjoy special savings on select FedEx® services. Now Members can benefit from additional savings on FedEx Express® shipping and new discounts on select business and document services from FedEx Kinko'sSM Office and Print Services. Here is a description of the new bundle of FedEx discounts available to AGTA Members:

Additional savings with FedEx Express®

  • AGTA Members can now save up to 26% on FedEx Express® services

New savings with FedEx Kinko'sSM Office and Print Services

  • 15% savings on basic copy and print services: black & white and color copies

  • 15% savings on finishing services: mounting, laminating, binding, tape binding (velo binding, comb binding, wire binding, coil binding, book binding), collating, cutting, drilling, folding, padding, stapling

  • 15% savings on signs and graphics: signs, banners, promotional magnets, vehicle magnets, posters, reprographic prints, ready-to-apply decals and graphics, full-color digital output

Continued savings with FedEx Ground®

  • Up to 15% savings on FedEx Ground® services

Continued savings on FedEx Express international services

  • Up to 20% savings on FedEx Express international services

If you are not enrolled in the AGTA-FedEx savings program, start saving now by calling 800-475-6708 and speak with a FedEx representative. There are no minimum shipping requirements and no costs for taking advantage of these special rates.


2008 AGTA Spectrum Awards™
The AGTA Spectrum Awards™ competition, created in 1984, honors, recognizes and promotes designers and lapidaries in the United States and Canada whose work utilizes natural colored gemstones and cultured pearls. It is the true contest of workmanship, creativity and innovation where winners set the standards of excellence for our entire industry.

Winning an award in this competition is considered one of the industry's most-esteemed honors. Here's why:


Through the Spectrum Awards, the American Gem Trade has been honoring excellence in jewelry design and lapidary arts for over two decades. The AGTA Spectrum Awards™ competition is viewed by the industry as a mark of outstanding quality and achievement. Winners of this illustrious award truly define greatness.

All entries go through a rigorous judging process. To reach the finals, entries must survive review from a panel of distinguished judges. Judging panels are drawn from industry experts (retail jewelers, manufacturers, designers, lapidaries and editors) who have, themselves, received accolades for their work. The judging is based on such criteria as overall beauty and wearability, innovative design, effective use of materials, quality of gemstones, quality of workmanship, broad-base consumer appeal and potential to generate positive publicity for natural colored gemstones and cultured pearls.

Entering the AGTA Spectrum Awards™ has numerous benefits:

  • Designers and lapidaries have the unique opportunity to have their AGTA Spectrum and Cutting Edge Award entries viewed by the nation's top fashion/accessory editors, stylists, producers and costume designers at an event held in New York during the competition. No other competition gives you this type of exposure.

  • Winners are recognized for their innovative, spectacular, and trendsetting designs in the leading trade publications. Photographs and information about AGTA Spectrum and Cutting Edge Award winners are featured in the January and February issues. Additionally, the AGTA submits cover shots that are traditionally picked up by five to six trade publications each year.

  • Leading consumer magazines have featured pieces displayed at the New York event as part of the AGTA Spectrum collection.

  • All AGTA Spectrum and Cutting Edge Award-winning pieces are displayed at AGTA GemFair™ Tucson, giving you maximum exposure to thousands of potential customers.

  • NEW! All submissions will be photographed and featured on for the duration of the competition.

Spectrum Award categories include:

  • Classical

  • Bridal

  • Day

  • Men's

  • Evening Wear

There are also two special divisions within the AGTA Spectrum Awards™ competition:

Fashion Forward Honors
Fashion Forward Honors recognizes the outstanding use of colored gemstone and/or cultured pearls in artful, trend-setting jewelry. All necklaces, earrings, bracelets or other jewelry that qualifies for judging in the AGTA Spectrum Awards™ competition will automatically be qualified for Fashion Forward Honors judging.

Manufacturing Honors
Manufacturing Honors recognizes outstanding use of colored gemstones and cultured pearls in jewelry appropriate to be manufactured in production quantities. All designs that qualify for judging in the AGTA Spectrum Awards™ competition will also automatically be qualified for Manufacturing Honors judging.

The AGTA Cutting Edge Awards honor excellence and creativity of the lapidary arts, including natural colored gemstones and cultured pearls, carvings, other gem materials and objects of art. A panel of judges will evaluate entries in the Cutting Edge Awards. Categories include:


(A) Open Category
(B) Pairs & Suites
(C) Faceting
(D) Carving
(E) Combination
(F) Objects of Art

For further information about the AGTA Spectrum Awards™, contact To download a Spectrum entry form, log on to


In Memory
The jewelry community lost a beloved and talented member on May 12th, 2007, when Norah Pierson died unexpectedly but peacefully in her summer home in Wainscott, NY.

Her love for jewelry was set at an early age when she was left to roam the Yale Art Gallery and The Natural History Museum and found herself drawn to the cases displaying ancient jewelry and ornaments. Much to her Historian father's chagrin, Norah trained as a painter and printmaker at the school of The Museum of Fine arts in Boston. Her jewelry training and experience in the real world evolved when she apprenticed in Laguna Beach, California under jeweler Joseph Nolen. From there she opened her own retail shop, The Golden Eye, in 1971.

Though she continued to paint, Norah channeled the bulk of her significant artistic talents into making spectacular and highly original jewelry. Because of her formal training, Norah brought an unusual sense of color and form to her jewelry making. She won an AGTA Spectrum Award for her "Citiscape Ring" in 1988.

In June of 1984, Norah moved The Golden Eye to Santa Fe, NM. They have been a vital contribution to the community ever since. The Golden Eye will remain open and will be run by Norah's long time friend and business partner, Amy Bertelli. A loyal and talented staff will continue to lovingly create and offer Norah's designs to the world.