AGTA NewsFlash 

November 2007


Member-Get-A-Member Program Pays Out
The first AGTA Member to receive a $50 check from AGTA's Member-Get-A-Member campaign is Oltuski Bros., Inc. for recruiting Gellar & Company; the second Member is Ray Griffiths, Inc. for recruiting Erica Molinari Design.

That's right, Members are receiving $50 cash for every new member they recruit. Claim your cash, but more importantly claim the recognition of supporting your professional Association and your industry.

Introduce your industry friends to the Association that already serves you with the knowledge to help you build a thriving colored gemstone business while promoting your product. It pays to be a Member of a reputable, growing Association!

There is no limit to the number of members one company may supply.

Offer for a limited time only. Restrictions may apply. AGTA reserves the right to review on case-by-case basis.


Get Ready for GemFair!
Pre-Show Advertising and Promotional Opportunities
Maximize your company’s exposure with Pre-Show Advertising and Promotional Opportunities prior to the Show. Why not do everything you can to ensure a profitable experience?

Mailing Lists
Direct mail is a great way to not only let the registered buyers know you're exhibiting, but it can also generate excitement and incentives to visit your booth. You must start early, so order your list today! AGTA gives you two choices: purchase the entire list of U.S. and Canadian companies who attended 2007 AGTA GemFair™ Tucson for $250, or purchase a custom list which targets your customers by business category and/or by state. Custom Mailing Labels/Business Categories:

Retail: Jeweler
  Estate and Antique Jeweler
Wholesale: Colored Gemstone/Cultured Pearl Dealer
  Colored Diamond Dealer
1,000 names $110

AGTA will provide Registered Company mailing labels or provide the information on disk to the mail house of your choice.

Web Listing Upgrade
This opportunity allows you to add your expanded company information to the standard listing provided on This inexpensive option optimizes your visibility among the crowd and helps identify you to buyers with logo recognition.
Web Listing Upgrade: $150

Online Listing Logo-Link
If you are an AGTA GemFair Exhibitor, your company will automatically be listed on If you email your logo to us, we'll add it to your listing for FREE! Stand out!! As a bonus, you may have your logo link directly to your company's website also for FREE! (Exhibitor must provide logo and website in a digital format via email to

AGTA GemFair™ Tucson Exhibitor Logo
Exhibitors are encouraged to use the AGTA GemFair™ Tucson logo in advertising and direct mail to promote their participation prior to the show. The logo will be sent as a digital file via email. Please email to request your copy.

For further information about Promotional Opportunities and Pre-Show Advertising, please contact Joyann Cooke at


Tucson Travel and Parking Update
AGTA encourages you to book your hotel reservations through A6 Consultants, the official travel agency for GemFair. Most of these hotels are serviced by free AGTA shuttle service, sponsored by the Tanzanite Foundation, which can take you to and from the TCC without parking hassles.

Getting around Tucson will be more challenging in 2008. I-10 will be closed to traffic from Prince Road to 29th St. Normal I-10 traffic will be on the service roads to the highway.

Parking at the Tucson Convention Center will be inconvenient as well. The City of Tucson has taken the parking lot "D" for their new Fire Station that is under construction. That took away 360 parking spaces from TCC.

The AGTA shuttles will be on a new schedule in 2008. They will start their pickups at the serviced hotels at 6:30 am until 11:00 am. AGTA return shuttles will depart from the TCC at 3:00 pm until 8:00 pm. If you are not staying in a hotel serviced by the AGTA shuttle or the City-wide free Gem Shows Shuttle, park at a hotel that is serviced by a shuttle.


AGTA Membership Update: Affiliate Term Eradicated
The AGTA offers Membership to individuals in every facet of the jewelry industry creating a complete network of resources. This is an amazing benefit to active Members because you can rely on the fact that your business associates are adhering to the same strict code of ethics that you do. What reason would you have to do business with anyone else?

The Members of AGTA work most productively when they work as a whole. With this consideration in mind, the Board of Directors approved the motion to remove the title of "Affiliate" as a membership designation. The AGTA affirms that all Members are important and necessary to the Association; therefore, a title which implies dependency is unwarranted. The decision is effective immediately and will be removed from all Association documents and communications.

Members will now be referred to by their previous Member type. Thus going forward, AGTA Members will be made up of the following Member types: Associated Industry Professionals, Colored Diamond Suppliers, Estate Jewelers, Introductory, Manufacturers, Retailers and Students.

All Firm Members will maintain the "Firm" distinction. We hope all AGTA Members will embrace this change and look forward to a positive, exciting future ahead.


Sell Color Using the Birthstone Collection
The AGTA is pleased to offer their new Birthstone GemCard Collection. 13 GemCards will be included as follows:

January – Garnet
February – Amethyst
March – Aquamarine
April – Fancy Colored Diamond
May – Emerald
June – Pearl, Alexandrite and Moonstone
June (2) – Pearl
July – Ruby
August – Peridot
September – Sapphire
October – Opal, Tourmaline
November – Topaz, Citrine
December – Zircon, Turquoise and Tanzanite


Each card will have information on the back to include history, romantic elements and lore, gemological facts, durability of the gemstone and care information. These will be beneficial for the retailers to use as an educational sales tool for their sales staff; and these would be a great take-away for any consumer.

The goal of the GemCards is to inform and educate consumers about the basics of selecting and purchasing colored gemstones and cultured pearls. Research shows customers are seeking more information, preferably printed materials, when buying colored gemstones and colored gemstone jewelry. When surveyed, most individuals responded the first place they go for reliable information is their local jeweler.

Add the brand new poster that beautifully displays 15 various gemstones:

January – Garnet
February – Amethyst
March – Aquamarine
April – Fancy Colored Diamond
May – Emerald
June – Pearl
July – Ruby
August – Peridot
September – Sapphire
October – Tourmaline, Opal
November – Citrine, Topaz
December – Zircon, Tanzanite

The poster is an excellent addition to your store. It also complements the new Birthstone GemCard Collection.


2008 AGTA Spectrum Awards™ Concludes
One of AGTA's biggest contributions in the promotion of color has come from its AGTA Spectrum Awards™ and Cutting Edge Awards competitions. Spectrum recognizes the innovative use of natural gemstones and cultured pearls in finished fine jewelry design. Cutting Edge honors creativity in lapidary arts, including faceted gems and pearls, carvings and objects of art.

Held in New York City, the finest jewelry designers and lapidary artists competed for a place among the best in the industry. All entries go through a rigorous judging process to reach the finals. Judging is based on overall beauty and wearability, innovative design, effective use of materials, quality of gemstones, quality of workmanship and broad-base consumer appeal.

Each year, the Spectrum Committee attempts to attract judges with specializations in the industry to create a range of expertise from the panel as a whole. This year was no exception – the AGTA recruited four industry experts as judges:

Jane Bohan, Jane Bohan Inc
Andrea Linnett, Lucky magazine
Peter Roth, David Yurman
Rudi Wobito, Wobito Gems, Ltd.

For the 2008 competition, AGTA staff took on the arduous task of photographing every entry submitted this year. To view the 2008 AGTA Spectrum Awards™ Collection, please click here.

Upon receiving approximately 500 submissions, the judges had their work cut out for them. After exhausting hours, the judges selected the winners of the 2008 Spectrum Awards™ and Cutting Edge competition. To view pictures of the 2008 AGTA Spectrum Award winners, please find them here. Please look for our spring issue of Prism to highlight the winners.

This year, Lup, a reputable public relations and marketing company based in New York City, invited over 150 magazine editors, fashion stylists, producers and costume designers to view the entire Spectrum collection. Top name industry and consumer magazine editors of an historic level participated.

The Spectrum Awards™ competition continues to grow and open new doors for aspiring and veteran designers alike. The AGTA is proud to honor, recognize and promote American and Canadian designers and lapidaries whose work reflects a true passion and respect for the gemstone industry.

The AGTA would also like to extend a big thank you to everyone, especially our Members, who entered the 2008 AGTA Spectrum Awards™. Thank you!


Fashion—Colors of Optimism
NEW YORK—The hedge fund and home mortgage news might be dismal, but the New York runways hailing Spring-Summer '08 fashions certainly did not reflect it. Instead, designers churned out fluid fashions in colorful hues that signal brighter times ahead. The more than 60 designers who showed nonstop on the catwalks in Bryant Park Sept. 5 to 12 embodied a Pantone wheel of colors and a variety of prints.

Spring's theme celebrates the feminine mystique in graceful glamour that is fresh and trend-right, punctuated by strong, happy colors and bold prints. The look was much more polished overall, with a return to the body and sublime sexiness with layered, sheer diaphanous fabric like chiffon and organza. The flavor is feminine without being girly. The reality is anything goes; there truly is something for everyone as the latest designs reflect a fusion of influences—in cultures, colors, shapes, textures and patterns.

Key seasonal directions include high-waisted pants and skirts; wide-legged pants; elongated silhouettes in dresses that emphasize the waist; new voluminous skirts; mid to long skirt lengths; great ethnic prints on natural fabrics; and shoulder flaunting dresses in strapless, one-shoulder and new halter styles. There's an evolution of embellishment and fabric manipulation. Also important are color blocks, colorful geometric patterns and abstract splashes of color in fresco-style brush strokes. Other inspirations incorporate the Green Movement, safari chic, far flung travels and Boho luxe, as well as bygone eras in the '20s, '40s and '70s.

Refreshing splashes of invigorating brights punctuate classic, versatile neutrals as New York's featured designers offer a playful palette for endless exploration and creative combinations. Variations on popular colors such as energizing red, cool waterborne blue and eco-friendly greens play a key role.