AGTA NewsFlash 

May 4, 2009



AGTA "On the Road"
At the behest of its Board of Directors, the American Gem Trade Association (AGTA) has been increasing its exposure in the industry by traveling to regional shows and conferences to spread the word about the opportunities with colored gemstones and cultured pearls.

In the last month, Douglas K. Hucker, AGTA CEO, and Adam Graham, AGTA Marketing Manager, have spoken at five events including two state JA meetings, the AGS Conclave, the Instore Show and the Stuller Workshop. Several more engagements are booked in the second half of the year.

"There is such an enormous opportunity for jewelers with colored gemstones and cultured pearls," says Hucker. "We want to give retailers the information, best practices and tools to take advantage of this sector where good margins still exist."

Each presentation varies based on the individual audience but the core message is the same – make money by selling more color. AGTA shares training tips, resources for color trends, current and upcoming jewelry trends, selling techniques, the state of the market and the latest findings from the AGTA Gemological Testing Center.

“It’s a message that is easy to be passionate about,” states Graham. “We know that with a little training and smart merchandising, along with the tools that we provide, that people can make a significant difference to their bottom line.”

AGTA reports solid membership interest at each of these events. The organization offers a full point-of-sale kit to any new retail Member that joins, including a countertop display with twelve sets of gemcards, two varieties of brochures, and a CD with 20 professionally-shot gemstone images for use in marketing or web applications. AGTA also includes its educational DVD-Rom from the Tucson GemFair Seminar Program, a $50 value. A new e-learning course is also in the works to be provided free to Members.

"AGTA has a message that every jeweler should hear," says Ruth Ann Lynn, of Hale's Jewelers in Greenville, SC, and President of the South Carolina Jewelers Association. "Going forward, we want to invest money where we have a better return on investment which translates into higher margins and I believe AGTA can help us develop and expand that side of our business with the information and education they provide."

If you are interested in having AGTA speak at an event or meeting, please email or call 800-972-1162.



AGTA GemFair Las Vegas: May 29 - June 2, 2009
The AGTA GemFair™ Cultured Pearl & Jewelry Pavilion is the best venue to buy colored gemstones, cultured pearls and the latest trends in jewelry. The AGTA booth (#34700) will showcase a variety of its colored gemstone and cultured pearl-related products and services.

The AGTA is committed to education and professional development of the colored gemstone and cultured pearl industry, as well as providing resources and merchandising support materials. Visit the AGTA booth to learn more about the following:

A Guide to Colored Gemstones
AGTA Stock Photography Program
Birthstone Collection CD
14th Edition AGTA Source Directory
Membership Information

The AGTA Pavilion opens one day before the main JCK show and closes the same day as the main JCK show closes. Show dates and hours for the AGTA Pavilion are:
Friday, May 29, 2009 from 10:00 am – 6:00 pm
Saturday, May 30 - Monday, June 1, 2009 from 9:30 am - 6:00 pm
Tuesday, June 2, 2009 from 9:30 am - 4:00 pm

Join us on Monday, June 1 for the Membership meeting at 8:00 am around the Windows of Color Café.

Current exhibitors, the JCK Exhibitor manual is available at

Don't forget to make your travel reservations through the JCK Travel Desk at or (888) 254 0937.

For exhibiting information, please contact Mary Lou Keen at 800-972-1162.



2009 AGTA GemFair Tucson Buyers List Available
Looking for a great mailing list of serious colored gemstone and cultured pearl buyers? AGTA has created a mailing list including all of this year’s GemFair Tucson buyers. The list is available in a reusable electronic format (Excel), printed labels or as a printed, spiral-bound roster book.

Each file contains business type, key contact, company name, and mailing address information. Additionally, the printed roster includes phone and fax numbers. Emails are not currently provided in any format.

The electronic file can be emailed to you or sent on a CD. If you choose to get the CD, labels or roster expedited to you, please provide us with an account number for your courier company.

The electronic file or label option is $250 and the printed roster is $350.

Click here to order yours today.



Advertising in PRISM
Our quarterly Newsletter, PRISM, helps keep Members informed about all the hot topics surrounding our industry, gemstone and jewelry fashion and the AGTA. An annual highlight of PRISM is the full-color photo spread of AGTA Spectrum Awards™ winners found in the Winter issue. PRISM is now accepting full and half page ads. We are increasing the distribution to 5,000 including all AGTA Members and targeted AGTA GemFair™ Tucson buyers. Limited space is available so reserve your place today.

Click here for more information.